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Narrowcaster (part 2)

Even as the mad rush to copy programmes with high TRPs continues, many broadcasters, advertisers and advertising agents are blaming the manner in which the ratings are carried out for the fall in the quality of programmes. “A sample size of 7,200 homes used to evaluate trps is not enough to reflect the choices of 120 million homes with television,” complain broadcasters like Zee Network and E-TV. Besides, the sampling is done only in urban areas and does not represent the choice of the rural population, says Paranjoy Guha Thakurta, journalist and media watcher.
“Competition resulting from the proliferation of channels was expected to improve the quality of programmes and give viewers a choice. But thanks to the unscientific manner in which tops are carried out, most serials are about saas and bahu politics in upper-class households,” says Guha Thakurta.
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Update : 14-04-2017


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